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Rabu, 07 Desember 2011

Money's Too Tight To Mention At Inter


It’s fair to say that Inter have had better starts to the season. Although they qualified from the Champions League group stage with a game to spare, they currently languish in 16th place in Serie A. Admittedly they have a game in hand, but they are still a colossal 14 points behind league leaders Juventus with a third of the season gone.

The triumphant 2009/10 season when the nerazzurri became the first Italian team to win the treble of the scudetto, the Coppa Italia and the Champions League in a single year under the guidance of José Mourinho seems a distant memory. Inter fans have become accustomed to success, as that triumph meant that their team had won five league titles in a row (including the one awarded to them for 2005/06 by the courts after the calciopoli scandal).

There are many reasons behind this decline, not least an aging squad, but most of the problems are off the pitch. The board’s lack of a long-term strategy is evidenced by the rapid turnover in coaches since the “special one” moved to Real Madrid in the summer of 2010. Rafael Benitez’s miserable six-month reign did not reach Christmas, while past Brazilian international Leonardo lasted little longer, as he joined Paris Saint-Germain in June 2011.

His replacement, the former Genoa boss Gian Piero Gasperini, fared no better, as he was unceremoniously sacked after four defeats in five games, notable only for a plethora of formations that confused his own team rather more than the opposition. The current incumbent, Claudio Ranieri, brings vast experience to the role, but he is Inter’s fifth manager in less than two years.

"Should I stay or should I go?"

The club’s confusion is further highlighted by the names of the other managers that they approached for the position, including the likes of Fabio Capello, Guus Hiddink, André Villas-Boas and Marcelo Bielsa. If you can discern any similarities in their tactical approaches, then you’re a better man than me. Unsurprisingly, they all rejected the poisoned chalice.

The other explanation for Inter’s woes is financial, namely that the club no longer splashes out the vast sums on recruiting players that it has done in the past. Their modus operandi under long-serving president Massimo Moratti has been to run the business at a huge loss ever year, which has only been made possible by the owner covering the deficit with continual capital injections.

In fact, in the 16 years since Moratti took over, the club has accumulated losses of around €1.3 billion with the president personally putting in over €750 million. Moratti has been criticised by many Inter fans, but he can hardly be accused of not putting his money where his mouth is. Even if his decisions have not always been the best, the reality is that the president’s financial support has been an absolutely essential part of the club’s success.

However, this approach will not work in the future, as Inter are faced with the new challenge of UEFA’s Financial Fair Play (FFP) Regulations, which will ultimately exclude from European competitions those clubs that fail to live within their means, i.e. make a profit.

The first season that UEFA will start monitoring clubs’ financials is 2013/14, but this will take into account losses made in the two preceding years, namely 2011/12 and 2012/13, so Inter’s accounts need to rapidly improve.

However, they don’t need to be absolutely perfect, as wealthy owners will be allowed to absorb aggregate losses (“acceptable deviations”) of €45 million, initially over two years and then over a three-year monitoring period, as long as they are willing to cover the deficit by making equity contributions. The maximum permitted loss then falls to €30 million from 2015/16 and will be further reduced from 2018/19 (to an unspecified amount).

This effectively means that Inter need to slash their spending, especially transfer fees and wages. Although the new rules have destroyed Inter’s traditional business model, they were initially welcomed by Moratti, ”Some thought that FFP was against owners like me, but I say that at last it means that I can stop putting money into football every day. Inter are so expensive that I wouldn’t recommend it to anyone. I hope that FFP allows us to experience football in a different way.”

The impact on Inter’s activity in the transfer market has been dramatic. In the 12 years up to the end of the 2009 season, their net spend was €473 million (with staggering gross spend of €831 million), while the last three seasons has seen net sales of €24 million. Even when Mourinho spent big on the likes of Samuel Eto’o, Diego Milito and Wesley Sneijder, this was more than covered by the amazing fee received from Barcelona for Zlatan Ibrahimovic.

The new regime was explained this summer by chief executive officer Ernesto Paolillo, “We have to sell, then after we have sold we will see what Inter will buy. Absolutely, we are thinking of FFP.” His views were echoed by sporting director Marco Branca, when explaining that the club could no longer afford the fees commanded for top talent like Alexis Sanchez, “We have to organise our finances for the financial fair play rules in the next two years. We are looking for younger players now with great talent, who we can develop.”

That policy has meant the arrival of youngsters like Ricardo Alvarez, Yuto Nagatomo and Philippe Coutinho, but the reluctance to spend also contributed to the departure of Rafael Benitez, who had issued the club with a “back me or sack me” threat.

This belt tightening is clearly evident when looking at the net spend in Serie A over the last three seasons with Inter’s net sales of €24 million only exceeded by Udinese, a famous selling club. Although it is true that most clubs have reduced their transfer expenditure, it is noticeable that in the same period two of Inter’s main rivals, Juventus and Napoli, lead the way with over €100 million apiece. Juventus currently lead the league, while Napoli are going great guns in the Champions League…

Of course, that is the downside of turning the taps off, as there is a good chance that the team will become less competitive, at least in the short-term. There has clearly been a diminution in Inter’s offensive capacity with Ibra and Eto’o (21 goals in Serie A last season) being followed by Mauro Zarate and Diego Forlan, especially as the Uruguayan is ineligible for the Champions League group stages.

The fundamental reason that the club needs to address its finances is, of course, its massive losses. Over the last five years, these have amounted to a shocking €665 million. Eat your heart out, Manchester City. A couple of years ago, Moratti attempted to explain this, “The considerable loss is justified to keep our team at the top level worldwide.” In other words, it’s the price of success.

There are a couple of ways of looking at the trend. On the one hand, the losses have been largely reducing since the €207 million reported in 2007, but on the other hand there was certainly plenty of room for improvement. The best result in recent years was the €69 million loss in 2010, though that was heavily influenced by the Champions League success and the sale of Ibrahimovic.

What is quite worrying is the deterioration last season to an €87 million loss, especially as the word on the street was that the deficit would be “only” €60 million, thus raising grave concerns that the plan to be in line with FFP was already in tatters.

Of course, Inter are by no means alone among Italian teams in making losses. If we look at a schedule of the profit and loss accounts of Serie A teams over the last two (fully reported) seasons, it’s a sea of red ink with only six clubs profitable over that period. However, it’s the magnitude of Inter’s losses that is striking with the club recording the largest losses in each of those seasons. Their cumulative loss of €223 million was far higher than the next worst club, Milan with €77 million.

The other negative point to note is Inter’s high reliance on player sales. In fact, if we exclude profit from this activity plus the largely positive impact of exceptional items, then the situation becomes even more stark, as the underlying loss has averaged around €150 million over the last four years.

Profit on player sales was worth an impressive €72 million in 2010 (largely Ibrahimovic €54 million, Biabiany to Parma €5 million and Maxwell to Barcelona €4 million) and a net €31 million in 2011 (mainly Balotelli to Manchester City €22 million, Burdisso to Roma €8 million and Destro to Genoa €5 million). The latter sum would have been even higher if Inter had not had to write-off an incredible €21 million on some player sales, notably Quaresma to Besiktas (€13 million) and Mancini to Atletico Mineiro (€5 million).

Both 2006 and 2007 were adversely impacted by a change in the accounting treatment for the amortisation of transfer fees, while 2006 was boosted by the sale of Inter’s brand to a subsidiary. In the last couple of years, profits have been enhanced by €16 million compensation paid by Real Madrid to secure Mourinho’s services and a €13 million payment by RAI for the right to use the image library.

It’s not as if Inter’s revenue is too shabby. In fact, for 2009/10 (the last season when all Italian clubs have published their accounts), their revenue of €225 million was the largest in Serie A with only Milan and Juventus anywhere near them. Roma were the only other club with revenue above €100 million, while the others were miles behind the nerazzurri.

Inter’s revenue also places them 9th in Deloitte’s European Money League, which on the face of it is pretty good, though problems begin to emerge when we take a closer look, as they are a long way short of their peers abroad. Real Madrid and Barcelona, generate around €400 million, which is around twice as much as Inter. As well as benefiting from substantial individual TV deals, the Spanish giants are also allowed to count membership fees as income (instead of capital increases).

Both Manchester United and Bayer Munich earn around €100 million more, the English taking advantage of significantly higher match day revenue, while the Germans’ commercial expertise puts Inter to shame. This vast revenue discrepancy makes it difficult to compete, especially when that shortfall in turnover occurs every year.

Those of you who take a keen interest in football finances may be wondering why the revenue figures used in the Money League are lower than those reported in Italy. The reason for the difference is that Italian accounts report gross revenue, while Deloitte uses net income, as this is consistent with the approach used in other countries. Therefore, for 2009/10 this excludes the following: (a) gate receipts given to visiting clubs €3 million; (b) TV income given to visiting clubs €18.4 million; (c) revenue from player loans €1.1 million; (d) change in asset values €3.4 million. Adding the €25.8 million adjustments to the €224.8 million in my analysis gives the €250.6 million reported in Italy.

Inter’s challenge is made all the more difficult by the underlying problems in Italian football. This year a report form the Italian Football Federation (FIGC) concluded, “The current business model is difficult to sustain and not very competitive.” Its president, Giancarlo Abate, noted that in particular match day income, sponsorships and merchandising were in need of urgent attention to reduce the reliance on TV money.

Ten years ago the total revenue of clubs in Serie A of €0.9 billion was only just behind the Premier League’s €1.1 billion and practically double the other major leagues (Bundesliga, La Liga and Ligue 1), who all earned around €0.5 billion. Last year, the picture looked very different with the Premier League’s revenue surging to €2.4 billion, while the Bundesliga and La Liga had both caught up with Serie A at €1.5 billion with Ligue 1 trailing at €1.2 billion.

This is reflected in the revenue growth of leading European clubs. Although Inter’s growth looks pretty good against other Italian teams, it pales into insignificance compared to top teams in Spain, England and Germany. Two examples will illustrate that: first, Arsenal’s revenue in 2005 was €28 million less than Inter’s, but is now €48 million more; second, Barcelona’s revenue was only €47 million higher six years ago, so just about within striking distance, but is now far over the horizon at €234 million higher. As Milan’s CEO, Adriano Galliani said, “Twenty years ago Milan invoiced more than Real Madrid, today only half. That’s the real problem.”

Overall, Inter’s revenue has only grown by 13% in the last five years from €188 million to €213 million. Like all the big Italian clubs, the majority of Inter’s revenue (59%) comes from television with €124 million. According to the FIGC report, Serie A has the highest dependency on TV income of any of the leading five leagues at 65%, compared to France 60%, England 50%, Spain 38% and Germany 32%.

The flaws in Inter’s business model are clear with only 25% generated by commercial operations (€54 million) and 15% from match day (€33 million). In the last two years, these last two revenue streams have barely increased at all and only television has contributed any meaningful growth, largely due to a more lucrative Champions League contract.

In 2009/10, Inter earned an impressive €138 million from television, which was the highest in Italy, thanks to a combination of an attractive domestic individual deal and those Champions League millions. Only Juventus and Milan were in the same ballpark (for identical reasons), while all other Italian clubs received considerably less money, e.g. Napoli, Lazio and Fiorentina got less than half those sums at around €40 million.

Years of protest at this lack of a level playing field finally led to a new collective agreement being implemented at the beginning of last season. There is a complicated distribution formula, which still favours the bigger clubs, though the result is a small reduction at the top end. Under the new regulations, 40% will be divided equally among the Serie A clubs; 30% is based on past results (5% last season, 15% last 5 years, 10% from 1946 to the sixth season before last); and 30% is based on the population of the club’s city (5%) and the number of fans (25%).

So, the larger clubs will lose out from the new arrangement, but mid-tier clubs should benefit. There has been much discussion over how the number of fans (worth 25% of the deal) will be calculated, leading to a major dispute between the larger clubs and the smaller clubs, but this now looks to have been resolved.

An article in La Repubblica suggested that Inter would lose €8 million, but the reduction reported in the accounts is far smaller with the domestic TV money falling just €3 million from €89 million to €86 million, though it is not clear whether this is a final figure or just an estimate while negotiations continued.

One reason that the decrease might be lower than anticipated is that the total money guaranteed in the new collective deal by media rights partner Infront Sports is approximately 20% higher than before at around €1 billion a year, which cements Italy’s position as the second highest TV rights deal in Europe, only behind the Premier League, but significantly ahead of Ligue 1 and La Liga. In fact, Italy’s deal is worth twice as much as the Bundesliga.

That’s particularly impressive, given how little is received for foreign rights, though there is some optimism that this will increase in the next round of contract negotiations. On the other hand, it is not completely clear what will happen with the 2013-15 deal for domestic rights. Although €2.5 billion has been secured from Sky/RTI for 12 of the 20 Serie A clubs, the league is still to determine how to handle rights for the eight clubs not included.

Somewhat puzzlingly, I can find no trace in Inter’s accounts of prize money for the UEFA Super Cup (runners-up €1.2 million) and the FIFA Club World Cup (winners $5 million) that were both disputed in 2010, so it might be the case that this money will only be booked in the 2011/12 accounts.

The Champions League has been kind to Inter financially with over €115 million received in the last three years in participation and prize money alone, though Europe’s flagship competition can be something of a double-edged sword, as their revenue declined by €11 million in 2011 from €49 million to €38 million, due to Inter only reaching the quarter-finals compared to winning the trophy the previous season. Those are just the television distributions, but there are also be additional gate receipts and bonus clauses in various sponsorship deals.

The Europa League's TV distribution is very low in comparison, so last season the four Italian representatives only earned around €2 million each. Although none of them progressed further than the last 32, the highest pay-out was still only €9 million. However, at least this tournament still delivers additional gate receipts.

One glaring weakness for Inter is match day revenue, which is very low at €33 million, down from €39 million the previous year, largely due to a reduction in Champions League gate receipts from €17 million to €7 million.

Although this is the highest in Italy, it is tiny compared to leading clubs abroad. This is perhaps best illustrated by a comparison with Manchester United and Arsenal, who earn €126 million and €108 million respectively. This works out to around €4 million revenue a match, which is over three times as much as Inter (€1.3 million), even though their stadiums are smaller.

Inter’s average attendance of 58,000 in 2010/11 is impressive (again the highest in Italy) and was actually the eighth best in Europe, but San Siro suffers from having hardly any premium seats or corporate boxes, which are the money spinners elsewhere.

This is why Inter have been exploring opportunities for moving to a new stadium that could maximise their revenue earning potential, including naming rights, as explained by Paolillo, “In Europe the stadium makes money seven days out of seven.” Not only that, but Inter have to pay €4.3 million rent a year to the local council, who own the stadium.

Unfortunately for Italian clubs, Italy failed in their bids to host either the 2012 or 2016 Euros, which would have been a catalyst to upgrade. Juventus are the only top club that owns its own stadium, which they hope will double their match day income. Even that project was beset with bureaucratic delays, which is why Paolillo hopes that new laws will be introduced to facilitate the construction of new stadiums. Patience will still be required, as Moratti recently explained that it would not be possible to move “in the short-term”.

Even after a €6 million rise in commercial revenue in 2011 from €48 million to €54 million, this is still fairly low for a club of Inter’s history. Perhaps understandably it’s less than Milan and Juventus, but it’s only just higher than Roma and Napoli. More pertinently, it’s significantly lower than Bayern Munich, who earn an astonishing €173 million.

Inter have enjoyed very long-term relationships with commercial partners, but this may have prevented them from taking up more lucrative opportunities elsewhere. Pirelli have been Inter’s shirt sponsor since 1995, but only pay €12 million a year. Similarly, kit supplier Nike have been partners since 1998, also paying €12 million a year.

To be fair, this compares favourably with deals at other Italian clubs: (a) shirt sponsors: Milan – Emirates €12 million, Juventus – BetClic €8 million, Napoli – Lete €5.5 million and Roma – Wind €5 million; (b) kit suppliers: Milan – Adidas €13 million, Juventus – Nike €12 million, Roma – Kappa €5 million and Napoli – Macron €4.7 million.

The issue is that these deals are much lower than leading clubs abroad. For example, the following clubs all have shirt sponsorships worth more than €20 million a season: Barcelona, Bayern Munich, Manchester United, Liverpool, Manchester City and Real Madrid.

Belatedly, they are looking to make more from global opportunities, hence playing the Italian Super Cup match against Milan in the Bird’s Nest stadium in Beijing, but they have a lot of ground to make up.

The other factor damaging Inter is one facing all Italian clubs, namely a problem with fake merchandising. They can seemingly do little to prevent this, but have asked the state to tackle the issue. That’s a generic issue, but one specific to Inter is the annual €16 million payment for use of the brand after the earlier operation to sell this to one of its subsidiaries.

However, the most important challenge for Inter is their wage bill. The good news is that they managed to cut this by €44 million in 2011 from a frightening €234 million to €190 million, thus reducing the important wages to turnover ratio from 104% to 89%, so it now comprises player salaries €149 million, coaching staff €16 million, bonus payments €13 million, other staff €6 million and social security €6 million.

On the face of it, this is a notable achievement, but it masks some worrying factors. The main reasons for the decrease were a €38 million cut in bonuses, due to the Champions League payments the prior year, and a €9 million reduction in coaching salaries, following the departure of Mourinho. The player salaries actually rose by €3 million, which was not in the plans, probably due to the number of “senior citizens” still on the books.

In addition, this is still a very high wage bill by anybody’s standards. As a comparison, it’s only €10 million below big-spending Manchester City’s €200 million (the highest wage bill ever reported by an English club). It’s also more than a third higher than the €142 million paid by Inter as recently as 2006.

Furthermore, it remains one of the largest wage bills in Italy, e.g. in 2009/10 Inter’s wages were about the same as Juventus and Roma combined. An analysis by La Gazzetta dello Sport this summer suggested that Milan had overtaken Inter in the wages stakes (at least for the first team squad) with €160 million compared to €145 million, but it’s far from certain that their figures are accurate. In any case, a wage to turnover ratio of just under 90% is nothing to write home about and is much worse than UEFA’s recommended maximum limit of 70%.

The other element of player costs, namely amortisation has also been reduced in 2011 from €61 million to €53 million, though it is still two thirds higher than it was in 2008, and is higher than other leading Italian clubs with Milan, Juventus and Napoli the closest at around €40 million.

For non-accountants, amortisation is the annual cost of writing-down a player’s purchase price, e.g. Gianpaolo Pazzini was signed for €19 million on a 4½ year contract, but his transfer is only reflected in the profit and loss account via amortisation, which is booked evenly over the life of his contract, i.e. €4.2 million a year (€19 million divided by 4.5 years).

"Old man river keeps rolling along"

Despite Inter’s history of large losses, they have publicly welcomed FFP. Paolillo said that the initiative was the right one for the football industry in order to avoid the collapse of clubs, likening the state of the sport’s finances to the sub-prime banking crisis. More specifically, he added that Inter was up for the fight, “We will be ready to meet all the standards set by UEFA and we are working on various fronts. That means cutting costs and increasing revenues.”

All of the losses made to date are not considered for FFP, as the first accounts to be included in the calculation are those for 2011/12. Inter seem quite optimistic about their ability to meet the targets with talk of reducing the loss to €30 million this season and reaching break-even in two years, which would be within UEFA’s acceptable deviation of €45 million for the first two years.

However, that is by no means a done deal, especially as Inter’s track record for financial planning is not the best, as seen by last year’s figures where the loss widened to €87 million, much worse than the forecast improvement to €60 million.

"Me and Julio down by the school yard"

So let’s try to project Inter’s loss for 2011/12, based on the information we already have. This is accompanied by a health warning that this type of analysis will never be 100% accurate, as some of the reported figures are not certain, e.g. transfer fees, wages and contract extensions. Nevertheless this exercise should give us a strong indication of whether Inter are at all close to achieving their objectives.

1. Exceptional Items

By definition, the 2010/11 once-off €13 million payment for use of the image archive should not be repeated every year, so this should be excluded.

2. Financial Fair Play Adjustments

It is not generally appreciated that UEFA’s break-even calculation is not the same as a club’s statutory accounts, as it excludes certain expenses that are considered to represent positive investment, such as expenditure on youth development (€10 million) and community (€2 million) plus depreciation on tangible fixed assets (€4 million), which gives a total of €16 million to be deducted.

Youth development and community investment are not separately disclosed in the accounts, so these values are estimates based on similar reviews of other clubs.

"Two Diegos for the price of one"

3. Revenue

Even though there is much potential for growing revenue in the long-term, Inter have limited scope for increases next year. Nothing will happen on the stadium front, the TV deal is unchanged and the club is locked in to its main sponsorship agreements. The only wild card is how far Inter progress in the Champions League – though there is also the issue of what happened to the €5 million revenue from the UEFA Super Cup and the FIFA Club World Cup.

All in all, I have assumed that revenue remains flat.

4. Profit on Player Sales

The post-balance sheet events section in Inter’s accounts inform us that they have already made €25 million profit on player sales, largely due to Eto’o going to Anzi Makhachkala and Davide Santon to Newcastle United. Unless further sales are made in the January transfer window, this means a €6 million reduction year-on-year, as 2010/11 included €31 million profit here.

The problem for Inter is that they would need to maintain this level of player sales each year (unless they can compensate for €25 million elsewhere), so their fans can expect at least one star, such as Sneijder, Maicon or Julio Cesar, to be sold next summer. Indeed, Sneijder has already admitted, “Inter need money and I’m for sale if the right offer comes in.”

Of course, a strategy of “selling the family silver” is finite (and potentially counter-productive), unless Inter acquire an ability to develop players for sale, maybe through their academy. What’s for sure is that Inter will never repeat the mega profits made from the Ibrahimovic coup.

5. Wages

Inter are attacking their wage bill on a number of fronts: (a) a “salary cap” of €3 million for a first team player, unless he is a superstar; (b) the future remuneration package will have a lower basic salary with a higher bonus element geared to success; (c) contracts for older players will extended at a lower salary; (d) expensive, fringe players will be offloaded when possible, e.g. Sulley Muntari; (e) high earners like Eto’o, Mancini and Suazo will be allowed to leave; (f) and replaced with younger, cheaper players.

This all sounds very logical, though some strange decisions have still been taken, such as the recent contract extension for Lucio, who has been a great player, but whose best days are clearly behind him.

Using the salaries published in La Gazzetta, the impact of new signings in 2011 is estimated to increase the wage bill by €22 million. Note that Pazzini, Ranocchia and Nagatomo were all recruited in January 2011, so the cost impact for 2011/12 is only six months.

"Ricky, don't lose that number"

For the departures, I have taken the net salaries from La Gazzetta and uplifted them by 50% to calculate the gross cost with the exception of Eto’o whose cost has been widely reported as €20 million. That produces savings of €39 million in 2011/12.

Similarly, the net impact of loan deals (Zarate and Poli in, Pandev and Mariga out) is a €1 million saving.

In total, the wage bill should come down by €18 million – though there will obviously also be the impact of Primavera moves, any new contracts and bonus payments.

There is talk of slashing the wage bill to around €120 million, but that is a long way off.

6. Player Amortisation

Although the 2011 signings have relatively low salaries, they also increase the costs via the amortisation of their transfer fees, which I have estimated as €18 million per annum, though the impact in 2011/12 will be only €14 million, due to some costs being booked last year for players purchased in January.

The €12 million forecast reduction in amortisation should be fairly accurate, as these figures are taken directly from Inter’s accounts. There is no improvement shown for some departures, as the players were either home-grown (so no amortisation) or have been fully amortised in the accounts, e.g. Marco Materazzi.

The net impact is a small increase of €2 million, though I would expect Inter’s frugal policy in the transfer market to eventually bear fruit, leading to a sizeable reduction in a few years.

Adding up all of the factors above (1 to 6) would produce a 2011/12 loss of €88 million for Inter, though this falls to €72 million once the FFP adjustments are excluded. Little wonder that Moratti warned, “We are not yet able to balance the books. I don’t know how Italian clubs will play in the Champions League in future, if UEFA’s fair play is confirmed.”

Looking at the projected figures, his recent pessimism is perfectly understandable, but there is a clause in the small print of the FFP regulations (Annex XI) that states that clubs will not be sanctioned in the first two monitoring periods, so long as: (a) the club is reporting a positive trend in the annual break-even results; and (b) the aggregate break-even deficit is only due to the 2011/12 deficit, which in turn is due to player contracts undertaken prior to 1 June 2010.

In other words, Inter would be allowed to exceed the “acceptable deviation” of €45 million by the costs of pre-June 2010 signings, so long as the 2011/12 deficit was only due to this factor.

Assuming that this clause refers purely to wages (and does not include player amortisation), I have calculated this exclusion for “big name” players to be €66 million. Note that players whose contracts have been extended since 1 June 2010 are not counted (as explicitly noted in the regulations), so I have not included Milito, Zanetti, Sneijder and Lucio.

This would reduce the FFP result for the break-even calculation to just €6 million, which I am sure UEFA would look on favourably.

So it seems that Inter’s old boys might have saved them once again. Although this is a temporary factor, it does at least buy Inter more time to get their house in order, though, as we have seen, that effectively means more work (a lot more work) on the wage bill.

Of course, the greatest threat to Inter’s bottom line next year is if they fail to qualify for the Champions League (for the first time in 10 years). Given their awful start, that is no longer a formality, especially as Italy now only has three places following the loss of one to Germany this season, though it should be remembered that their form in the second half of last season was superlative and they should be helped by the return of some of their stars from injury.

"King Money"

Some have suggested that UEFA would never apply the ultimate sanction of throwing a leading club out of their competitions, but Moratti is not so sure, “I do believe they will go ahead with it, so you can’t pretend it’s not happening.” His view are supported by UEFA’s General Secretary, Gianni Infantino, “We will apply these rules strictly in order to safeguard the future of our game.”

In the meantime, Inter are pushing ahead with their plans, including a focus on youth, not just in terms of buying less experienced players, but also their own academy. Even if their youngsters do not progress to the first team, they can be sold profitably or used as makeweights in deals, as Biabiany was when buying Pazzini from Sampdoria.

From the perspective of FFP, it would make little sense for Moratti to step aside, as benefactors are no longer allowed to support losses by putting in money. That said, it is possible that a Sheikh or Russian billionaire might be better placed to secure “friendly” sponsorship deals, as Manchester City have done with Etihad.

For the time being, it looks like Inter will have to continue on their path of austerity, echoing the philosophy of the new Italian government. In truth, they are caught between a rock and a hard place, as they need to rapidly cut costs, but at the same time their squad is in urgent need of rejuvenation. It’s a tricky problem, but they somehow need to resolve it if they wish to once again compete at the highest levels.

Selasa, 24 Agustus 2010

The Price Of Inter's Success


There’s no doubt that the 2009/10 season was a triumphant one for FC Internazionale, better known as Inter, as they became the first Italian team to complete the treble by winning the scudetto, the Coppa Italia and the Champions League in a single year. In fact, Inter have been the dominant force in Italian football ever since the Calciopoli scandal in 2006, winning five league titles in a row, the first time this has been done since Juventus achieved the feat in the 30s.

This recent success must taste all the sweeter to Inter fans, as it follows a lengthy period of failure and disappointment. After winning the league in 1989, the nerazzurri endured 17 long years without taking the Serie A title, which was made even worse by their arch-rivals Milan sweeping all before them, but now the boot is well and truly on the other foot.

The victory over Bayern Munich in Madrid to secure the Champions League trophy represented the high point of Massimo Moratti’s reign as Inter’s president. Moratti is the fourth son of Angelo Moratti, who had been Inter’s owner and president during the club’s golden age from 1955 to 1968, when the team twice won the European Cup under the legendary Helenio Herrera. The current president took over the club in 1995, determined to restore Inter to its former heights, and he has spent a fortune attempting to fulfill that ambition.

"Mourinho and Moratti - the happy couple"

Using money earned from the family’s stake in Saras, an oil refiner, Moratti has repeatedly funded lavish spending sprees, twice breaking the world transfer record when buying Ronaldo from Barcelona and Christian Vieri from Lazio, but also splashing out on the likes of Roberto Baggio, Hernan Crespo and Juan Sebastian Veron.

Even so, Moratti has an impatient, not to say ruthless, side and he has gone through 14 managers in 15 years in his quest for honours, sacking many big names like the popular Luigi Simoni, Marcello Lippi, Hector Cuper and Roberto Mancini. When il Mancio was given the boot, Moratti explained that this was for the benefit of the club, “I intervened because I thought it was necessary … in the interests of Inter.”

In the past, Moratti has been criticised by many Inter fans, but he can hardly be accused of not putting his money where his mouth is, as he has spent around a billion Euros on delivering the dream. The president’s support has been an absolutely essential part of the club’s success, for the reality is that Inter do not make profits. Instead, they lose money. In fact, they lose a lot of money.

The last available accounts are for the year ending 30 June 2009 and these report an enormous loss of €154 million (£132 million). Just a blip? Not a bit of it – the previous year’s loss was very nearly as bad at €148 million and the 2007 loss was even worse at €208 million. That gives a cumulative loss of €509 million in just three years – over half a billion!

In fact, the profit and loss account has been a tale of woe throughout Moratti’s presidency. Even the reported loss of “only” €31 million in 2006 was boosted by the sale of Inter’s brand to a subsidiary, so it was really a €181 million loss after intra-group transactions had been eliminated. There were suggestions that some of the accounting entries at that time, including inflated transfer fees to secure fictitious capital gains, were a little too creative, leading to talk of a financial investigation.

There has been much discussion in the English media about gigantic losses at Chelsea, Manchester City and Barcelona, but the scale of Inter’s losses is breathtaking. According to the respected Il Sole 24 Ore (the Italian equivalent of the Financial Times), Inter’s combined losses during Moratti’s era amount to €1.15 billion with about €730 million of this being covered by the president.

"The immovable object"

What is particularly worrying is that Inter has produced such large losses during these highly successful years, but maybe the cause and effect are the other way round? In other words, all this silverware would not have arrived without all this expenditure. Moratti himself seems to have no doubts, advising the club’s Annual General Meeting, “The considerable loss is justified to keep our team at the top level worldwide.”

To put this into context, Tuttosport (admittedly a newspaper based in Turin) compared the relative achievements of Inter and Juventus last season. From a financial perspective, Inter’s €154 million loss was €161 million worse than the €7 million profit that Juventus made. On the pitch, Inter finished ten points ahead of Juventus, so that works out at €16 million a point. Obviously, it’s not quite as simple as that, but you can understand their, er, point.

In fairness to Inter, if last year’s accounts had been extended by one month to the end of July, the reported loss would have been €56 million lower, as the highly profitable sales of Zlatan Ibrahimovic and Maxwell to Barcelona would have been included. Having said that, the loss would have still been a thumping great €98 million, which is nothing to write home about.

"OK, he is a bit special"

Clearly, money alone can’t buy you success (or love) and we should give Inter a lot of credit for their sporting achievements. The self-proclaimed “special one”, Jose Mourinho, built a formidable unit, largely based on the uncompromising defence of Lucio and Walter Samuel, but also finding space for talents like the mercurial Wesley Sneijder and the goal scorer par excellence, Diego Milito. Although Mourinho is not everyone’s cup of tea (“I don’t like Italian football and it doesn’t like me”), he is a winning coach and he duly delivered a winning team, before moving on to Real Madrid. Finally Moratti had allowed his coaches a few seasons to build a squad and the positive results were there for all to see.

You may justifiably be wondering how one of Europe’s major clubs, with such a rich football tradition and such a large fan base, could possibly be struggling financially. The reasons start with their revenue.

On the face of it, Inter’s revenue is not too bad at €197 million (£167 million), which places them 9th in the Deloitte Money League, ahead of their neighbours Milan for the first time, and also represents €24 million (14%) growth over the previous year. However, problems begin to emerge when we take a closer look. Although Inter’s income is in line with the other top Italian clubs, it a long way short of their natural competitors abroad. For example, Manchester United earn £111 million more with £278 million, while the Spanish giants, Real Madrid and Barcelona, generate well over £300 million, which is around twice as much revenue as Inter. This makes it difficult to compete, especially when that difference in turnover is every year.

The reasons for the shortfall are evident, as there are striking flaws in Inter’s business model. Among the top ten clubs listed in the Money league, Inter has the lowest commercial revenue of £45 million and the second lowest match day revenue of just £24 million. These are obvious financial weaknesses that the club needs to address.

At this stage, eagle-eyed observers will have noted that the revenue figures in my analysis are different from those quoted by the club. In order to be consistent with other clubs, I have used the Deloitte definition, so have excluded the following: (a) gate receipts given to visiting clubs €3.6 million; (b) TV income given to visiting clubs €17.8 million; (c) profit from player sales €11.6 million; (d) increase in asset values €3.1 million. Adding the total adjustments of €36.1 million to the Money League revenue of €196.5 million gives the €232.6 million revenue reported by Inter.

OK, that’s enough technical talk, let’s look at how Inter make their money.

Like all the big Italian clubs, the majority of the club’s revenue (59%) comes from television with €116 million, which is €8 million more than 2008. Inter’s broadcasting deal with Mediaset, extended until the end of 2009/10, earned them around €100 million gross before payments to visiting teams, which represents a significant uplift on the previous agreement with Sky Italia.

However, the growth of the Champions League has also been a key driver in the increased TV revenue with the central distributions in 2008/09 being worth €28 million. After Inter’s Champions League victory, the 2009/10 distribution will be significantly higher, as UEFA has confirmed the payment as €49 million (€7m for participation, €22 million for winning it and €20 million from the market pool).

Great stuff, but there are clouds on the horizon, starting with a price war between Rupert Murdoch’s Sky Italia and Silvio Berlusconi’s Mediaset that may ultimately impact the fees paid for the Serie A TV rights. That outcome is by no means certain, but what is definitely happening is a move to collective selling of TV rights from 2010/11.

Currently, teams like Inter sell their TV rights on an individual basis, so intuitively we would expect their television revenue to reduce due to the more equal distribution of revenue amongst all clubs. However, early projections indicate only a small decrease for Inter (€1 million) for a couple of reasons. First, the total money guaranteed by exclusive media rights partner Infront Sports will be approximately 20% higher than before at over €1 billion a year. Second, the complicated distribution formula favours the big clubs: 40% equal share; 30% based on past results (5% last season, 15% last 5 years, 10% since 1946); and 30% based on catchment area/number of fans.

"We are the champions!"

Of course, the new arrangement will mean that mid-ranking clubs earn more TV money and it will also restrict the growth potential for the larger clubs, unless those responsible for Liga Calcio can greatly increase the fees received for overseas rights, which currently lag way behind the Premier League (in particular) and La Liga. That may seem ridiculous at this time, but sport business expert Simon Chadwick believes that, “leagues on the continent will inevitably catch up with the Premier League.” We shall see – there’s certainly room for growth.

The same thing could also be said about Inter’s commercial revenue. Even after a substantial €16 million (43%) rise in 2009 to €53 million, it is still on the low side for a club of Inter’s stature. As a comparison, the opponents they defeated in the Champions League final, Bayern Munich, earned €159 million from this revenue stream last year. On the one hand, Inter have benefited from very long-term relationships with commercial partners, but on the other hand, this may have prevented them from taking up more lucrative opportunities elsewhere. Pirelli have been Inter’s shirt sponsor since 1995 and are also a minority shareholder in the club, which may help explain why they only pay €9.3 million a year. Similarly, kit supplier Nike have been partners since 1998 and pay €18.1 million a year for the privilege.

"You can put your shirt on us"

These deals do not seem particularly good, considering that we are talking about the winners of the Champions League. As an example, Liverpool, who have not even qualified for the Champions League, recently signed a shirt sponsorship deal with Standard Chartered at €24 million a year. The same Nike that gives Inter just €18 million somehow pays €30 million to Barcelona as kit supplier. And it’s not just foreign clubs that negotiate better deals, as Milan’s sponsorship deal with Emirates is also higher at €12 million a season. Even Juventus’ deal with BetClic is only a little lower at €8 million, even though they will only display their wares in the Europa League this season - and that's just for the home shirt.

More optimistically, the next accounts should show an improvement with La Gazzetta dello Sport estimating that the Champions League win should result in an additional €6 million from sponsors, presumably due to success-based clauses in the contracts, and €8 million from merchandise sales. Nevertheless, it is clear that the commercial department needs to pull its collective finger out. Despite pre-season tours to China and the US, the club has not really managed to develop a global brand that resonates in overseas markets.

Even though marketing revenue could be higher, Inter’s real Achilles’ Heel is match day revenue, which is embarrassingly low at €28 million. In fairness, this is a common problem for all Italian clubs with Milan earning €33 million and Juventus only €17 million. However, this is considerably less than other major European clubs. Despite attracting average attendances of 55,000, Inter’s revenue per home match was only €1.1 million, compared to the top six Money League clubs who all generated at least €2.6 million. That’s a massive difference to make up.

"Breaking new ground?"

This is why Inter have been exploring plans for moving to a new stadium, possibly bringing to an end the famous ground sharing arrangement with Milan. San Siro is a wonderful old ground, but it is owned by the local council, which is very “detrimental” to Inter’s revenues, according to managing director Ernesto Paolillo. Not only does the club have to pay rent and maintenance of around €13 million a year, but it misses out on many opportunities through not owning the stadium.

The proposed ground would only be ready by 2014, holding 60,000 spectators, but importantly it would include 150 VIP boxes and 5,000 corporate seats, which could significantly enhance match day revenue. As a comparison, Arsenal make 35% of their match day revenue from just 9,000 premium seats at the Emirates. A new stadium would require a huge initial outlay (estimated at around €400 million) and is not necessarily a magic bullet, given that it would be difficult to raise ticket prices in an economic recession, but it could have a dramatically beneficial impact on Inter’s revenue. You only have to look at how Arsenal’s revenue overtook Inter’s in 2007 – the first year that the Emirates became operational – to appreciate the size of the prize.

If the club owned the stadium, it would also keep the receipts from non-sporting events like rock concerts in the summer (the likes of U2, Springsteen and the Rolling Stones have played San Siro), while it could also coin it from restaurants, parking, club shop, museum, etc. Finally, money would surely be on the table for naming rights (the Pirelli stadium, anyone?), which is more acceptable to fans when we’re talking about a new development, rather than renaming an existing ground.

All in all, the revenue is not great, but it’s not too bad. Inter’s real problem lies in the costs of €358 million (expenses €308 million plus player amortisation €50 million), which are far too high for their turnover of €197 million. They’re in the same range as Barcelona’s 2008/09 costs of €362 million, the only difference being that Barcelona’s revenue was much higher at €364 million. Basically, the impressive 2009 revenue growth of €24 million has been wiped out (and then some) by cost growth of €38 million, which is entirely down to staff costs: salaries €25 million and player amortisation €15 million.

The total wage bill stands at a jaw-dropping €205 million, which produces a wages to turnover ratio of 104%, way beyond any common sense let alone financial prudence. There has been a significant increase in wages over the last two years, rising from €162 million in 2007. In the accounts the club explains last year’s growth as being due to new players and an increase in bonus payments. The first part is accurate, as the players’ headcount increased by 6, but the second part is nonsense, as the bonus payments actually fell from €28 million to €25 million. Whatever. The fact is that Inter’s payroll is much higher than other Italian clubs: Milan paid €177 million, while the Juventus wage bill was only €130 million. Inter even paid more out in salaries than those well-known big spenders Real Madrid (€187 million), for heaven’s sake.

"Zlat's the way I like it"

However, that was then, this is now. The four highest-earning individuals at Inter in 2008/09 (Mourinho, Ibrahimovic, Adriano and Patrick Vieira) have all left the club as a sign of things to come, leaving only Samuel Eto’o in the latest list of the top 50 highest paid footballers. After the latest financial losses were announced, Moratti said that the staff costs would be cut. In particular, he spoke of a fundamental change in the structure of new salary contracts with a significantly lower guaranteed element plus higher variable payments linked to success on the pitch.

There was also a steep increase last year in player amortisation from €35 million to €50 million. That’s a lot, though it’s still on the low side compared to clubs known for being big spenders in the transfer market: Real Madrid €64 million, Chelsea €59 million and Barcelona €54 million (though this is up to €71 million in the 2009/10 accounts). Remember that amortisation is the annual cost of writing-down a player’s purchase price. For example, Christian Chivu was signed for €16 million on a five-year contract, but his transfer is only reflected in the profit and loss account via amortisation, which is booked evenly over the life of his contract, i.e. €3.2 million a year (€16 million divided by five years). Thus, the total cost of player purchases is not immediately reflected in the expenses, but increased transfer spend will ultimately result in higher amortisation.

Inter’s relatively low amortisation therefore suggests that their spending in the transfer market has slowed down and that is indeed the case. In fact, Inter have net receipts in the last two years of €45 million. This is very different to the majority of the Moratti era, in which Inter wrote the large cheques. In the 15 years since Moratti took the helm, Inter have spent €821 million on buying new players, though they have recouped over half of that, leaving a net spend of €371 million. While acknowledging that transfer fees are sometimes open to question (e.g. the fee quoted for the Ibrahimovic transfer in Inter’s accounts is different to that quoted on Barcelona’s website), there can be no argument that Inter have consistently splashed the cash.

Until now, that is, when they are giving the impression of being a selling club. They made a €12 million profit on player sales in 2008/09, largely from transferring Robert Acquafresca to Genoa and Pele (not that one) to Porto, but since then they have really done some business. After hearing that Bayern Munich had slapped a €70 million price tag on Franck Ribery, Moratti risked ridicule by saying that in that case Ibrahimovic was worth €90 million, but he was more or less vindicated when he sold the tall striker to Barcelona for €46 million plus Eto’o (estimated value €20 million) and the loan of Alex Hleb. This summer, Moratti has already realised €27 million by selling the talented, but temperamental, Mario Balotelli to Manchester City and there is talk that he may yet raise a similar sum from the sale of Brazilian full back Maicon.

In any case, player purchases are one of the reasons for Inter’s high debt levels. Actually, that statement is open to debate. In the red corner, we find our old friend, “Spain’s foremost football finance expert”, Jose Maria Gay de Liebana from the University of Barcelona, who included Inter in a list of football clubs with high debt, quoting a figure of €432 million. He certainly convinced the UEFA president Michel Platini, who also described Inter as a club steeped in debt. In the blue (and black) corner, Inter’s managing director Ernesto Paolillo has responded that Platini’s claims are excessive and mistaken: “Inter are not in debt with the banks.”

So who’s right? Actually, they’re both wrong. The Professor’s figure is for total liabilities, thus including amounts owed to trade creditors and employees, and is clearly over-stated. However, Paolillo’s claim is also palpably incorrect, as the accounts include €48 million owed to banks – not an enormous sum, but clearly more than zero.

The most accurate definition of net debt is probably the one provided by UEFA, which includes amounts owed to and from other football clubs, and this would mean total net debt for Inter of €129 million. Not great, but far from terrible.

"It's been a good year for Diego's"

In Inter’s case, paying transfer fees in stages is a significant part of their business model: they owe an incredible €99 million to other clubs, up from €62 million the year before. The largest debt is €28 million to Genoa for Milito, but other clubs waiting patiently to be paid appreciable sums include Porto €17 million, Roma €15 million, Portsmouth €9 million, Cagliari €8 million, Ternana €7 million and Cittadella €5 million.

In fairness, this transfer activity has produced €158 million of intangible assets (player values) on the books, but their market worth is much higher - €335 million per Transfermarkt.

Also, much of Inter’s “debt” is internal with €113 million owed to Group subsidiaries, which means that it’s money effectively owed to Moratti.

Having said that, we probably should not gloss over Inter’s payables of €432 million, which account for 23% of the total liabilities in Serie A. The only other club with a similar level of liabilities in Italy is Milan €364 million (19%), while the next highest is Lazio €129 million (7%). However, Inter’s figure is still a lot less than Barcelona €552 million and, especially, Real Madrid €683 million.

"Payback time"

But how is it possible for Inter to have relatively low levels of debt, given their horrendous losses?

Step forward, Signor Moratti. As Paolillo explained, “Inter, like many Italian teams, has had negative balances, but has always covered itself with capital made available by the club’s owners.” That is why the president has been such an important figure in Inter’s success. Without his generosity, there’s no way Inter would have been able to recruit the calibre of players good enough to win the Champions League. For example, Moratti injected €70 million of capital into FC Internazionale Milano S.p.A. after the last results to cover the losses, which was on top of €50 million paid in at various stages of the year. That brings the total capital paid out of Moratti’s pockets in his time as president to around three-quarters of a billion Euros. Wow.

However, this approach will not work in the future, as Inter are faced with the new challenge of UEFA’s Financial Fair Play Regulations, which will ultimately exclude from European competitions those clubs that fail to live within their means, i.e. make a profit. These will be implemented in the 2013/14 season, though the monitoring period will cover the preceding two reporting periods, 2011/12 and 2012/13, so clubs like Inter are under pressure to rapidly eradicate their losses.

"Your debt should be this small"

Wealthy owners will be allowed to absorb aggregate losses of €45 million over three years for the first two monitoring periods, so long as they are willing to cover the club’s losses by making equity contributions. The maximum permitted loss then falls to €30 million from 2015/16 and will be further reduced from 2018/19 (to an unspecified amount). However, it is clear that Inter have a long way to go to get close to this “acceptable deviation”, let alone break-even.

Paolillo admitted that Platini’s criticisms of Inter might be valid concerning the club’s “self-sufficiency”, and UEFA’s president was quick to point out: “It's mainly the owners that asked us to do something - Roman Abramovich, Silvio Berlusconi and Massimo Moratti. They do not want to fork out from their pockets any more.” Indeed, Moratti has promised, “The company's philosophy for the next two years is to have a healthy balance sheet, so we will do what is necessary to achieve this.” Paolillo confirmed Inter’s willingness to tackle the losses, “'We will be ready to meet all the standards set by UEFA and we are working on various fronts. That means cutting costs and increasing revenues.”

"Money's too tight to mention"

This heralds a new period of austerity at Inter, as the club turns over a new leaf. Paolillo has warned Inter fans that “the old times are over, as football is close to collapse.” Marcel Vulpis, the professor of sport marketing at Milan’s Bocconi University, observed, “Moratti spent hundreds of millions for ten years before his team managed to win its first title. Now the era of Moratti the big spender is over.”

Actually, UEFA’s financial initiative may be quite timely for Moratti, as his company, Saras, appears to be facing a fair few challenges of its own at the moment, having made a loss of €55 million in 2009. This meant that it did not pay a dividend, which has been Moratti family’s largest source of income (over €280 million in the previous three years). Saras also had to issue a €250 million bond in order to raise funds.

That’s the problem when a club relies on a benefactor, even one who has been so munificent over such a long period. Such a model falters if the owner gets into financial difficulties, but can also suffer if there are legal issues, illness, loss of interest, etc. In a dynasty like the Morattis, it is also legitimate to ask whether his children will share his love for Inter and want to follow in his footsteps. Fortunately for Inter fans, both his sons, Angelo Mario and Giovanni (known as Gigio), seem to share his passion for the football club.

"Super Mario - up, up and away"

That’s future music, but can the club realistically achieve the stated aim of a balanced budget in two years? The accounts talk of improvement in the figures in 2009/10, largely due to the player sales, which have the double whammy of raising cash (€56 million last summer) and taking players off the wage bill. There will also definitely be an increase in the revenue from the Champions League win: guaranteed €21 million more from UEFA’s central payments, plus an estimated €14 million from commercial deals. I have seen some estimates of net losses between €70-90 million next year, which I think is a realistic objective.

For 2010/11, Inter will still be benefiting from the Champions League, as this accounting year will include the receipts from the UEFA Super Cup (€4 million) and the FIFA Club World Cup (€8 million), but they would need to repeat their victory in Madrid to maintain their TV revenue. You would also hope that there would be an indirect benefit, as winning sporting teams hold major appeal for sponsors. Finally, transfers will also boost the books with Balotelli’s sale plus the €10 million compensation paid by Real Madrid to secure Mourinho’s services being added to the pot. However, it is questionable whether Inter fans will accept a financial strategy that involves the club selling un campione every summer. This is not really a sustainable model for a top club.

"Will he be laughing in a few months?"

Inter’s challenge is made all the more difficult by the underlying problems in Italian football. Regarded as the place to be in the 80s, Serie A has been experiencing a crisis of confidence in the last few years, being confronted by crumbling infrastructure, falling attendances, outbreaks of hooliganism and isolated incidents of racial abuse. It’s almost as if there has been an inferiority complex against the Premier League and La Liga, which is understandable off the pitch, but somewhat puzzling on the field of play, given that Italy has produced three Champions League winners in the last eight years, one more than both the other leagues.

Whatever the future holds, one thing is clear: Inter can no longer afford to win at all costs. Rafa Benitez, the new head coach, faces a tough battle to repeat last season’s spectacular success, given the club’s financial constraints. Jose Mourinho was always going to be a daunting act to follow, but Benitez may have to do it on a shoestring budget.